Jumping onto the anti-aging bandwagon?
Gone are the days when people reached a certain age and became proud of their wrinkles. Images of age-defying celebrities and the “cult of youth” have placed greater pressures on men and women to look young...so much so that our bathroom cabinets can often resemble local drugstore shelves with our hydrating creams, clay masks and collagen replacement serums; eye creams, night creams and DIY concoctions. Unsurprisingly, this desire to halt or even reverse the aging process is not a uniquely American phenomenon nor is it limited to women. For example, 33 percent of French girls between 15 and 19 regularly use anti-aging creams, while anti-aging products marketed to men have experienced dramatic growth in recent years.
Nonetheless, it’s worth mentioning that the prevalence or popularity of anti-aging therapies shouldn’t force an individual onto society’s “anti-aging bandwagon.” Indeed, there are celebrities who have been openly critical of this message. But for many of us, youthful skin can improve our well-being, leading to greater confidence and self-esteem. In this way, anti-aging therapies are akin to exercise; instead of the physical benefits associated with greater activity (e.g. decreased risk of stroke and heart disease), there are psychological benefits associated with maintaining an effective anti-aging skin care regime (e.g. positive outlook and self confidence).
Now, onto the issue of effectiveness: most anti-aging creams are moisturizer-based products with limited efficacy. In fact, in a study conducted by Consumer Reports, the authors suggest that the $1.5 billion spent on anti-wrinkle creams may be for naught; the most effective creams provide a barely perceptible reduction of wrinkles, less than 10 percent.
But don’t empty your cabinets just yet! A ten percent reduction in wrinkles might be sufficient for some individuals. Moreover, adding a cream to your anti-aging regimen is unlikely to hurt so consider purchasing products that contain antioxidants to protect the skin from free radicals (i.e retinol, Vitamin C), hydroxy acids to exfoliate the skin surface, and niacinamide to promote skin elasticity. There are other common anti-wrinkle ingredients you should consider when shopping.... (click View Post above to read on!)